Green Fairyland Campus Roadshow Ignites Another Wave of Enthusiasm, Writing a New Brand Chapter with Youthful Vitality
In late April 2025, Green Fairyland, a brand under Cailuhua, sustained the momentum of its campus promotion campaigns in March and April. Teaming up with two partners—Zhangshang University and Fujian Xiangze Trading Co., Ltd.—the brand brought its roadshow events to five institutions, including South China Business College, Wuhan University of Communication, Shenyang Normal University, Jiangxi University of Technology, and Tianjin Normal University. This initiative further advanced the brand’s rejuvenation strategy and facilitated in-depth interactions between the brand and young students. The roadshow covered a number of distinctive universities: students at South China Business College are highly sensitive to consumption trends; Wuhan University of Communication exudes artistic creativity; Shenyang Normal University pursues quality and connotation; Jiangxi University of Technology devotes itself to industry-education integration; and Tianjin Normal University, which has already built a solid reputation previously, saw high anticipation among both faculty and students for this event.
On-site at the roadshows held at various universities, Fujian Xiangze Trading Co., Ltd. efficiently coordinated logistics and warehousing resources to ensure the full range of Green Fairyland products were accurately supplied to all five campuses. Green Fairyland elaborately constructed an immersive space full of natural charm, decorated with green plants and fresh flowers, where brand logos and product posters complemented each other perfectly, creating a fresh and elegant atmosphere. In the product display area, the complete product line—from facial cleansers to face creams—was neatly arranged, emitting a pleasant natural fragrance. The staff were warm and professional: they explained the natural ingredients and scientific formulations of the products while inviting students to try them out. The products’ delicate texture and gentle touch prompted many students to “plant seeds” (develop a strong desire to purchase) on the spot. A dedicated skincare trial zone was also set up, allowing students to mix and match products freely, experience a complete skincare routine firsthand, and feel the nourishing effects of natural ingredients on their skin. The student team from Zhangshang University acted as the “creative engine” of the roadshows. They conducted in-depth research into the cultural characteristics and student needs of each university, integrated artistic design with natural elements to create unique display scenarios, and turned the roadshow venues into popular check-in spots on campus. During the product demonstration segment, team members transformed into skincare experts, showcasing product usage and effects with vivid language and skilled techniques, and engaging in lively Q&A interactions with the audience. For promotional activities, they rolled out a series of creative initiatives—such as fun games, limited-time discounts, and gift-with-purchase offers—to attract students to make purchases; meanwhile, Fujian Xiangze Trading Co., Ltd. launched exclusive campus procurement channels simultaneously. Many students initially came for the lively atmosphere, but were so impressed by the product quality and the team’s enthusiasm that they made immediate purchases on the spot after the experience.
Through these roadshow events held at South China Business College, Wuhan University of Communication, Shenyang Normal University, Tianjin Normal University, and Jiangxi University of Technology, Green Fairyland further expanded its brand influence. As a key implementer, Fujian Xiangze Trading Co., Ltd. successfully connected the “last mile” of the sales chain in the campus scenario. Students from Wuhan University of Communication and Jiangxi University of Technology shared their positive feedback on-site: “We were truly amazed by the Green Fairyland roadshow today! The products are natural and effective, and the on-site activities are super fun. Not only did we buy great products, but we also learned a lot of skincare knowledge. Green Fairyland definitely deserves a big thumbs up!” Such rave reviews have deeply rooted the brand’s image in the minds of consumers.
This late-April roadshow event marks another successful practice of Green Fairyland’s brand rejuvenation strategy under the Cailuhua umbrella. By engaging closely with faculty and students from universities of diverse backgrounds and characteristics across different regions, Green Fairyland has not only conveyed its natural, pure and eco-friendly skincare philosophy and strong R&D capabilities, but also won the love and recognition of a large number of young students. Looking ahead, Green Fairyland will continue to collaborate with Zhangshang University and Fujian Xiangze Trading Co., Ltd., bringing its roadshows to more universities, writing a new chapter in brand development with youthful vitality, and delivering natural and gentle skincare experiences to more young students.