Taiwan Entrepreneur Zeng Wenzi: Cultivating a "Beauty" Career in Mainland China
Twenty-eight years ago, Taiwan businesswoman Zeng Wenzi crossed the Taiwan Strait and settled in Zhangpu, starting from a small OEM factory. Today, her business has grown into a modern cosmetics enterprise with an annual output value exceeding 70 million yuan. Driven by innovation and rooted in quality, she has not only taken the "Cailuhua" brand to the global stage but also built a bridge for exchanges and cooperation in the cosmetics industry across the Taiwan Strait.
Recently, reporters visited the R&D center of Zhangpu Cailuhua Cosmetics Co., Ltd. and witnessed a bustling atmosphere in the laboratories. In the powder R&D lab, researchers were concentrating on formulating lipstick samples, precisely controlling the saturation of each color shade; in the physical and chemical laboratory, an electric thermostatic incubator was conducting product stability tests to ensure that every product can withstand the test of the market.
Wu Liling, a lecturer in the makeup division of the company, stated that Zeng Wenzi sets extremely high standards for product quality. Under her leadership, Cailuhua has always adhered to an innovation-driven development strategy. It has not only established a professional R&D team but also actively introduced advanced experience from Taiwan's cosmetics industry, promoting in-depth integration of the industries across the Taiwan Strait.
Translation:As Wu Liling, lecturer of the Makeup Department at Zhangpu Cailuhua Cosmetics Co., Ltd., put it, Ms. Zeng is more than a leader—she is a mentor on their growth journey, urging them to innovate continuously and work hard to develop better products.
In 2024,with the robust support of the Zhangpu County Government, Cailuhua successfully obtained technical renovation loan funds and co-founded the Joint R&D Center for the Intelligent Cosmetics Industry with Minnan Normal University, focusing on the innovative application of AI and AR technologies in the cosmetics field.
Translation:As Wu Xiqi, Chairman of Zhangpu Cailuhua Cosmetics Co., Ltd., put it, the Joint R&D Center for the Intelligent Cosmetics Industry focuses on the innovative application of AI and AR technologies in the cosmetics sector and conducts in-depth R&D work, and they plan to extend these R&D outcomes to sales in the future to bring consumers a more personalized and technologically immersive cosmetics shopping experience via AI and AR technologies.
In 1997, Zeng Wenzi moved to Zhangzhou to start a business with her husband, and in 2004, she officially launched the Cailuhua brand. In the early days of entrepreneurship, the enterprise mainly engaged in OEM services, but Zeng Wenzi keenly recognized that only independent innovation could secure a foothold in the market. She led the team to tackle challenges and gradually built a product line covering seven major categories including nail polish, lip makeup, and eye makeup, with products exported to European and American markets.
Translation:As Zeng Wenzi, General Manager of Zhangpu Cailuhua Cosmetics Co., Ltd., put it, Cailuhua faced great difficulties at its inception, yet forged ahead steadily with a focus on R&D and quality over 28 years, and the strong support from the local government has become a solid pillar for the company’s global expansion.
Today, Cailuhua has become a benchmark enterprise in Zhangpu's cosmetics industry and was awarded the title of "Enterprise with Outstanding Economic Contributions" in 2024. Zeng Wenzi has not rested on her laurels; she has actively promoted cross-strait exchanges and built a bond of emotional connection between compatriots on both sides of the Taiwan Strait through the cosmetics industry and sightseeing factories.
Translation:As Zeng Wenzi, General Manager of Zhangpu Cailuhua Cosmetics Co., Ltd., put it, Zhangpu is her second hometown, and she sincerely hopes Taiwan compatriots can feel the hope and brightness of the mainland; the sightseeing factory they built aims to bridge exchanges, and she wishes compatriots on both sides to uphold "Both Sides of the Taiwan Strait Are One Family" and co-create a new chapter of cooperation.
Postscript
From the struggles of startup to the fruits of success, Zeng Wenzi has defined the true essence of the "beauty" industry through 28 years of unwavering dedication. She has not only built a thriving brand but also used cosmetics as a medium to boost cross-strait industrial cooperation and talent exchanges, penning a touching tale of cross-strait integrated development. As a Taiwan businesswoman, Zeng Wenzi stands as a shining example of successful entrepreneurship in the mainland. We anticipate and wish her continued success in leading Cailuhua to a more expansive global stage, enabling Chinese cosmetics to shine worldwide.