In March and April 2025, Cailuhua, in collaboration with its strategic distributor Fujian Xiangze Trading Co., Ltd., actively responded to the initiative launched by Handheld University and took part in the grand Campus Premium Products Experience Festival hosted at five institutions of higher learning: Shandong Normal University, Hunan Normal University, Central South University of Forestry and Technology, Tianjin Normal University, and Guangdong University of Finance and Economics. As a core regional supply chain partner, Xiangze Trading guaranteed the timely allocation and channel implementation of the Green Wonderland product series throughout the event. With the joint efforts of the three parties, the R&D capabilities and natural skincare philosophy of Green Wonderland — an independent brand under the Cailuhua umbrella — were effectively communicated to young students, further consolidating the brand’s youth-oriented strategy.
As a meticulously crafted campus brand event by Handheld University, the on-site exhibition was designed to forge a direct communication bridge between the brand and college student consumers. During the campaign, Xiangze Trading efficiently coordinated logistics and warehousing resources to ensure the full range of Green Wonderland products were precisely available at all five universities. The Green Wonderland series by Cailuhua successfully garnered widespread attention from faculty and students alike, thanks to its core philosophy of being natural, pure and eco-friendly. Extracting active essences from natural plants, the product line contains zero artificial colorants, synthetic fragrances or mineral oils. Its scientifically calibrated formula ensures that potent ingredients penetrate deeply into the skin to deliver maximum efficacy. Whether for moisturizing and nourishing, antioxidant repair or soothing and calming, Green Wonderland offers college students a gentle, nature-derived skincare experience. Furthermore, the brand is committed to using eco-friendly packaging and upholding a fully transparent production process, allowing consumers to use its products with absolute confidence and peace of mind.
The student team from Handheld University went all out to support Green Wonderland’s marketing initiative, while Fujian Xiangze Trading Co., Ltd. simultaneously provided exclusive campus purchase channels and real-time inventory backing. This youthful team has an intimate understanding of campus market trends and accurately identifies the interests of their peers, creating a series of innovative, tailor-made promotional campaigns for Green Wonderland. From the elaborately designed venue setup and vivid product demonstrations, to engaging interactive games and attractive discount offers, every segment brimmed with the student team’s ingenuity, bringing Green Wonderland’s brand allure to every attendee in the most dynamic way possible. Their involvement not only infused the event venue with a vibrant youthful energy, but also firmly anchored Green Wonderland’s brand image in the minds of consumers.