Green Fairyland May Campus Sales Report: Natural Aesthetics Ignites Youth Consumption Frenzy
In May 2025, Green Fairyland, the skincare brand under Cailuhua, sustained its campus promotion momentum. Partnering with Handheld University, it brought the "Natural Skin Secret Laboratory" themed roadshow to 11 institutions including Zhejiang Gongshang University, Guangdong Women's Polytechnic College, Guangxi University for Nationalities, Wenzhou University, Hangzhou Normal University, South China Normal University, Xi'an University of Finance and Economics, Hebei University of Economics and Business, Chengdu Jincheng College, Guangdong University of Finance and Economics, and Guangzhou University. The campaign also extended to key university clusters such as Xijie University Town. Covering colleges spanning business, teacher training, art, finance and other sectors, the initiative tailored differentiated experiences to cater to the needs of students from diverse regions, further advanced the brand’s youth-oriented strategy, and fostered in-depth engagement with Generation Z.
1.ROI-Driven Purchasing & Ingredient Blind Box Challenge Fuel Sales Surge
At the Zhejiang Gongshang University roadshow venue, Green Fairyland ingeniously crafted an immersive space evocative of a forest wonderland. Lush greenery and vibrant blooms were tastefully arranged throughout the area, with brand logos and elaborately designed product posters seamlessly integrated to create a refreshing and elegant ambiance. In the product display zone, the full range of skincare offerings was neatly arrayed—from lightweight toners to nourishing lotions, each product exuded a rich, nature-sourced fragrance.The on-site staff were approachable and highly professional. They not only elaborated on the products’ natural ingredients and scientific formulations in detail but also transformed ingredient lists into practical "financial decision-making tools". A "Skincare ROI Data Wall" was erected at the booth; students could use calculators to evaluate the cost-effectiveness per milliliter of essence. For instance, a certain essence contained 20% more hyaluronic acid than comparable products yet was priced 15% lower. Once the calculation was done, customers were quick to make purchases. The adjacent "Ingredient Blind Box Challenge" proved even more popular: blindfolded students felt the cooling texture of aloe vera gel and smelled the aroma of rose hydrosol, with those who correctly identified three ingredients winning full-size sample products. On the first day of the event, the booth was so crowded that the queue stretched all the way to the teaching building entrance. Sales of facial cleanser mousse and essence surged by 150%. Even passing professors couldn’t resist joining in, jokingly asking, "Can this ROI algorithm be applied to stock picking?"When students applied the products to their skin, the silky-smooth texture and gentle, comfortable feel won them over instantly. A dedicated interactive experience zone allowed students to freely mix and match products according to their skin types and skincare needs, experiencing a complete skincare regimen firsthand and truly feeling the tender care of natural ingredients on their skin.Student associations of Zhejiang Gongshang University played a pivotal role in the roadshow. They gained deep insights into the university’s academic ethos and students’ skincare preferences, skillfully integrating campus cultural elements into the display setup. This transformed the entire roadshow venue into a stunning campus attraction, drawing hordes of students to stop by and take photos. During product demonstrations, association members acted as skincare experts, using plain language and proficient techniques to showcase the correct usage and remarkable effects of the products, resulting in lively interactions and a vibrant atmosphere. In the promotional phase, they rolled out creative initiatives such as skincare knowledge competitions, lucky draws, and group-buying discounts, which significantly boosted students’ purchasing enthusiasm. Many students initially visited out of curiosity, but after experiencing the exceptional product quality and the enthusiastic service from association members, they made purchases without hesitation.
2.Female-Exclusive Skincare Station & Intangible Cultural Heritage Experience: Shop While Having Fun
The booth at Guangdong Women's Polytechnic College was transformed into a "girlfriends’ afternoon tea" spot. Female students selected flowers on the "Flower Language Personality Test Wall" to assess their traits, and the system instantly recommended customized skincare solutions—for example, those who chose sunflowers were advised to try the vitamin C brightening series, while lavender choosers received the soothing and repairing set. The venue also distributed free copies of the Women's Skincare White Paper, which even included a detailed "emergency protocol for acne breakouts caused by internship overtime".Guangxi University for Nationalities took it a step further by integrating intangible cultural heritage Zhuang brocade with skincare. Students who wove their own patterned bookmarks were rewarded with sample products featuring hemp seed and golden camellia motifs.At the roadshow venues of Hangzhou Normal University and South China Normal University, Green Fairyland created distinctive immersive spaces tailored to each university’s unique characteristics. At Hangzhou Normal University, the roadshow cleverly leveraged the campus’s natural landscape. Amidst green trees and blooming flowers, brand logos and posters blended harmoniously into the surroundings, creating a serene and pleasant atmosphere. In the product display area, the full range of skincare products emitted a fresh, natural scent. The enthusiastic and professional staff invited students to try the products, whose refreshing texture and gentle effects quickly earned their trust. A skincare knowledge lecture area was also set up on-site, where volunteers provided active support, assisting with product demonstrations and interactions, fostering a warm ambiance. During the promotion period, exclusive discounts for volunteers and skincare knowledge competitions were launched, allowing students to gain insights while feeling cared for.At South China Normal University, the roadshow integrated the campus’s academic atmosphere with its natural environment. Surrounded by tall green plants and blooming flowers, the brand logos and posters stood out prominently against the scholarly backdrop, cultivating a positive and uplifting vibe. In the product display zone, the full range of skincare products offered professional solutions for various skin concerns. The staff explained the products using scientific terminology, and students broke into satisfied smiles after trying them out. An academic exchange area was established on-site, where academic associations organized professional teams to provide consulting services. Association members acted as academic specialists, delivering rigorous yet engaging product demonstrations, which sparked lively interactions. During the promotion phase, the brand offered academic lecture tickets and showcased scientific research outcomes, enabling students to gain a deeper understanding of the products and further stimulating their interest in skincare science.
3.Graduation Season Promotions Across Multiple Universities: Dialect Livestreaming & Themed Roadshows Take Campuses by Storm
During the graduation season, Green Fairyland launched roadshows and promotional activities at multiple universities, with each institution boasting unique highlights. Students at Xi'an University of Finance and Economics acted as "ingredient actuaries", carefully calculating costs using the "Spend RMB 199, Get RMB 50 Off + Points Redemption" offers at the "Ingredient Economics Classroom". Hebei University of Economics and Business catered perfectly to graduates' needs by bundling "Job Hunting Season Gift Packs" (including interview makeup guides and blue light defense eye cream) with "resume optimization workshops". The gift packs sold a staggering 1,200 units in a single day, with students joking, "Buy a gift pack and get job counseling for free—it’s an incredible deal!" At Chengdu Jincheng College, the brand adopted Sichuan-Chongqing dialect for product promotion, with slogans like "Using this essence feels like applying a bowl of cold jelly to your face—it’s absolutely fantastic!". Guangdong University of Finance and Economics collaborated with campus KOLs for live-streaming lucky draws, generating over 4 million views for the Douyin hashtags across the two universities and driving a 200% surge in online mall traffic. Amazed by the power of dialect-based marketing, the brand expressed its intention to roll out this strategy nationwide.Meanwhile, each university's roadshow featured distinct characteristics: Xi'an University of Finance and Economics integrated ancient capital culture with modern skincare concepts to create a venue steeped in historical charm; Hebei University of Economics and Business crafted a space that blended business sophistication with natural beauty; Chengdu Jincheng College incorporated Chengdu's laid-back culture to build a venue brimming with life; and Guangdong University of Finance and Economics leveraged its financial expertise to create a business-themed atmosphere. All these initiatives helped students learn about the products, purchase suitable skincare items, and gain practical knowledge.
4.Regional Culture Empowers Skincare Experience: Campus Sales Go Viral in Urban Areas
During the graduation season campus events, Green Fairyland held roadshows at universities across different regions, each infused with local cultural elements. At Guangzhou University, the roadshow venue embraced the city's open culture, with vibrant decorations and fresh flowers creating a dynamic atmosphere. The staff showcased the products' charm through vivid descriptions and trial experiences. A Cantonese skincare workshop was set up on-site, where student associations organized Cantonese song performances and other activities. Association members acted as cultural ambassadors, introducing the products in Cantonese. Promotional activities included free Cantonese learning materials, allowing students to experience the unique charm of Guangzhou.Chongqing Xijie University Town's roadshow incorporated the city's vibrant culture, with striking red decorations contrasting sharply with green plants. The staff matched the local enthusiasm with their own. A hot pot-themed skincare experience zone was established, where student volunteers organized hot pot knowledge competitions and other activities, acting as energetic promoters to showcase the products. Promotional offers included free hot pot coupons, fully embodying Chongqing's legendary hospitality.Hangzhou Baolong University Town's roadshow drew inspiration from the city's poetic culture, with ink wash-style decorations and lotus flowers creating a tranquil ambiance. The staff provided gentle and detailed product explanations and invited students to try the products. A poetry-themed skincare experience zone was set up, where student teams organized poetry recitation contests and other activities. Team members acted as poetic ambassadors, highlighting the cultural connotations of the products. Promotional activities included free poetry collections, allowing students to immerse themselves in Hangzhou's poetic elegance.
Conclusion: Turning Sales into a Lifestyle for Young People
Green Fairyland's campus sales campaign this time was not about "selling products"—it was about "selling experiences". By tapping into business students' data-driven mindset, female students' emotional needs, and graduates' pressing pain points, the brand transformed the concept of natural skincare into "early-morning rush emergency kits" and "must-have job hunting essentials".From ingredient visualization and dialect-based marketing to intangible cultural heritage experiences and business district collaborations, the brand adopted a "one university, one strategy" approach to precisely resonate with young people, turning consumption into a carnival of natural aesthetics.Looking ahead, Green Fairyland will continue its partnership with Handheld University, turning the campus market into a "youth testbed" for natural skincare. The goal is to let young people shop while having fun, gradually developing a profound affinity for natural aesthetics in the process.